epic marketing


Read Time: 3 minutes How to create a simple and effective marketing plan to convert strangers to your product Naval Ravikant once said: "You're doing marketing cause you failed at product". Marketing can't fix a broken product. But it can become your competitive advantage. Consider energy drinks. There are 100+ products, and they don't taste too different. Yet, Red Bull went from a bootstrapped startup to $12.8B ARR, capturing 43% of the market. How? Two words - Epic marketing. In 1984,...